AARC is excited to announce the winter launch of our "Talk. They Hear You." campaign in the AMC South Bend 16 and Cinemark Movies 14 (Mishawaka) theaters!

Prior to viewings of Black Panther and Avatar on the big screen, moviegoers will be given the opportunity to see a new advertisement created by AARC's Director of Prevention, Jeff Comfort.

This ad highlights the message of "Tlak. They Hear You." and encourages parents to dowload the TTHY mobile app and start having conversations with their kids about substance use and making good decisions. In addition, a standee located in each lobby will also promote the campaign and a QR code will allow parents to easily access the mobile app and quickly download it!

The "Talk. They Hear You." Underage Drinking Prevention National Media Campaign empowers parents and caregivers to talk with children early about alcohol and other drug use. 

The “Talk. They Hear You.”® campaign’s goal is to provide parents and caregivers with the resources they need to address the issue of alcohol and other drugs with children under the age of 21. The campaign has historically equipped parents with the knowledge and skills to increase actions that reduce and prevent underage drinking. Recently, it has expanded its messaging to include other substances such as marijuana and prescription drugs. The campaign now offers resources to help parents talk to children of all ages about alcohol and other drugs.

For more information on the "Talk. They Hear You." campaign and to get resources for you and your family, please call (574) 234-6024 or email This email address is being protected from spambots. You need JavaScript enabled to view it..